Private training is supposed to accelerate an individual’s skill and fundamental development, and more importantly, confidence. For many families experimenting with the household names in private lacrosse training, the current experience can have the opposite effect.
The issue is that due to an inefficient, fragmented training market, groups with a bit of field space and some big name trainers can charge egregious rates for limited individual attention. While this is great for margins, it is not great for the development of the children looking to improve. There is a natural conflict with youth lax training companies today – what is best for player development is not the best for margins.
Sky-High Prices, Low Individual Attention
In many youth lacrosse markets, private training now costs $100 or more per hour per player. On paper, that sounds like elite instruction surrounded by elite talent.
In reality, those sessions often involve:
- Large groups
- Limited individual feedback
- One coach trying to manage ten kids at once
That model maximizes margins, not development. Players get a workout — not coaching. Families pay a premium price for an experience that closely resembles a team practice with better branding.
A Missed Opportunity on the Trainer Side
At the same time, the market ignores one of its most valuable resources: high-level athletes.
Across the country, there are committed, current, and recently graduated college players who are working minimum-wage jobs in restaurants, warehouses, or retail — roles that don’t leverage their expertise, leadership, or experience.
These athletes:
- Know the modern game
- Relate to youth players
- Want to stay connected to the sport
- Could gain real entrepreneurial experience and make significantly better money
But there’s no easy, trusted way for them to connect with players and parents who want their guidance in the sport of lacrosse.
Why the Middle Is Broken
The gap exists because the market is fragmented – parents struggle to find quality instruction without overpaying while athletes struggle to find meaningful opportunities without gatekeepers.
Traditional training companies sit in the middle, controlling access, setting prices, and optimizing for scale — not outcomes.
What a Better Model Looks Like
The youth lacrosse private training market is begging for disruption, and bringing efficiency to this market has a TON of positive externalities:
Players get individualized attention at fair prices.
Athletes are empowered to teach, mentor, and earn on their own terms.
Quality of training and player performance rise.
At NextRep, we believe our platform can transform the youth lacrosse landscape, fostering an environment in which Today’s Elite Athletes Shape Tomorrow’s. Just like the impact Airbnb had on the temporary housing / hoteling industry and the impact Uber had on the taxi service industry, NextRep aims to make the youth lacrosse landscape simply more accessible and efficient.
Get your NextRep with us.